Archive for the ‘analytics’ Category

CIOs Know That Analytics Are What Future Competition Is All About

Wednesday, April 20th, 2011
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CIOs Are Learning That Number Crunching Is Critical To Their Company's Success

CIOs Are Learning That Number Crunching Is Critical To Their Company's Success

Companies are all asking themselves one question: what’s it going to take to be successful? It turns out that a lot of the techniques that worked in the past won’t work anymore – lowering prices, etc. Going forward, the only thing that a modern company can complete on is their business processes. It turns out that the CIO plays a very big role in making a company’s processes the best that they can be…

Say Hello To The New Killer App: Analytics

Dr. Thomas Davenport has spent time studying how firms compete. What he has discovered is that the most successful companies have started to use analytics to move ahead of the pack.

Unlike in the past, these successful firms are using analytics across the entire firm – not just in one area. In order to do this, their IT departments are being asked to play a role that they’ve never had to do before. CIOs that are going to be successful in the future have got to understand what is going to be asked of them so that they can provide the company with the analytics support that it’s going to need.

The new use of analytics requires that the IT department be able to support the modeling and optimization that the firm will be doing. This requires building very large warehouses of data and then using it to dive deeper than just calculating average order size or average revenue per employee. Instead, now firms are going to want to know things like who their most profitable customer is, who has the most long-term profit potential, and who is most likely to cancel their account.

4 Sources Of Analytics Success

So what does a CIO need to do in order to create an IT department that will be able to support the company’s growing need for the answers that only analytics can produce? Simple, there are four steps that every CIO must take:

  • Focus On The Right Areas: analytics can be applied to a number of different areas of any company’s operations. However, the CIO needs to ensure that the company directs its analytics focus in the area that will yield the greatest reward for the company. This means picking between focusing on the company’s supply chain, its customer selection / loyalty / service, pricing, human resources, etc.
  • Hire The Right People: The IT department is going to have to reshape itself in order to provide the company with the analytical talent that it is going to need. This means that the CIO is going to have to work with the human resource department in order to teach them what kind of analytical talent you are looking for. Additionally, the staff that you hire need to not only be able to crunch numbers, but they also have to be able to clearly communicate to the rest of the company how they do their work and what the results mean.
  • Create The Right Culture: as the company evolves to use analytics to drive its business, the company’s culture is going to have to change also. This means that there will have to be a new respect for the processes of modeling, testing, and evaluating results that are produced by qualitative analysis. The IT department and the rest of the company will have to learn to make decisions based on facts, not gut feels.
  • Build The Right Technology: As much as having the right technology means having enough computing horsepower to process all of the data that needs to be crunched in a reasonable amount of time, it means more. It has a lot to do with having the right technology that will be needed to store and process the mountains of data that will be needed to feed the analytics engines that the company will now be running both day and night.
  • What All Of This Means For You

    CIOs will play a significant role in their company’s success going forward. Optimizing business process through the use of analytics is going to be required by every company and the IT department is going to be responsible for supporting these analytics staff and tools.

    The company is going to have to change the way that they do business in order to take advantage of the new analytics. These changes are going to impact the company’s focus, its culture, its staff, and its technology.

    The CIO will be required to restructure the IT department. The new focus will be on processing the large quantities of information that have been collected and creating results. CIOs who are able to understand the changes that will be required and implement them will be the ones that will lead their companies to success.

    - Dr. Jim Anderson
    Blue Elephant Consulting –
    Your Source For Real World IT Department Leadership Skills™

    Question For You: Do you think that the analytics experts should be part of the IT department or should they be somewhere else?

    Click here to get automatic updates when The Accidental Successful CIO Blog is updated.
    P.S.: Free subscriptions to The Accidental Successful CIO Newsletter are now available. Learn what you need to know to do the job. Subscribe now: Click Here!

    What We’ll Be Talking About Next Time

    It turns out that there are 3 different reasons why a CIO can end up making a bad decision. We’re going to take a look at each of these hidden decision making traps and show you how to identify them and, even more importantly, how to avoid them…

    4 Tips For Making Analytics A CIO’s New Secret Weapon

    Wednesday, July 28th, 2010
    Image Credit Will Numbers Make The CIO More Valuable To The Company?

    Will Numbers Make The CIO More Valuable To The Company?

    When you become CIO, how are you going to get your seat at the company’s strategy planning table? All too often today’s CIOs are basically second class citizens in the company’s C-suites. Something’s gotta change…

    Say Hello To Your New Best Friend: Analytics

    Thomas Davenport is a really smart guy who has written a book called
    Competing on Analytics: The New Science of Winning. It’s all about how companies can use analytics to become more successful.
    Sure we’ve all heard the term, but what does it really mean to use analytics? Davenport says that firms that do this are using numbers to both outthink and to outexecute their competition. Hmm, that sure sounds like something that a CIO would want to be a part of…

    Just How Can A CIO Use Analytics To Make The Company

    Successful?
    The companies that are using analytics to become successful are the well-known names that we’re all familiar with: Amazon, FedEx, Capital One, and Hannah’s Casinos to name a few. Davenport has studied these firms and he says that they are all doing four things that are allowing them to dominate their markets:

    1. Capability: the firms are using their analytic know-how to support a distinctive strategic capability
    2. Wide Net: the use of analytics is not limited to just one department. Instead these firms are making analytics available throughout the entire company so that multiple departments can use them.
    3. Support: the use of analytics is not a skunk-works project. Instead at the most successful companies it has the support of the senior management.
    4. Good Bet: the company is putting its money where its numbers are and has made a significant investment in its analytics capabilities in order to beat its competition in the marketplace.

    Future Trends

    Sure the use of analytics requires a CIO to set up the IT infrastructure that is needed to crunch the numbers that the company collects as a part of doing business. However, even more is going to be required in order to remain competitive tomorrow.
    Forward looking firms realize that unstructured data such as blogs and wikis are where additional golden information now lies. The CIOs at those firms are busy creating the tools that will be needed to go out and mine the Internet in order to get the feedback that they’ll be needing in order to remain competitive.

    What All Of This Means For You

    When you become CIO, you’re going to have to find ways to make the company more competitive if you want to be part of the company’s strategy team. This means that you’re going to have to start using analytics.
    Using the four techniques that we outlined will be a good place to start to use analytics. However, as time progresses you’re also going to have to develop new tools in order to get additional inputs for your analytical engines.
    CIOs that can find ways to turn mountains of data into actionable intelligence are the ones that will be best positioned to become successful and to help their companies become market leaders.

    - Dr. Jim Anderson
    Blue Elephant Consulting –
    Your Source For Real World IT Department Leadership Skills

    Question For You: What kind of IT staff do you think a CIO will need to hire in order to be able to start to make the best use of analytics?

    Click here to get automatic updates when The Accidental Successful CIO Blog is updated.

    P.S.: Free subscriptions to The Accidental Successful CIO Newsletter are now available. Learn what you need to know to do the job. Subscribe now: Click Here!

    What We’ll Be Talking About Next Time

    If for some reason, a company’s critical applications stop running, run incorrectly, or divulge private data to bad guys, there’s a good chance that the company is going to quickly have a new CIO. If only there was some way to make software more reliable so that CIO’s could spend their time focusing on the things that really matter…