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Web 3.0 Is Coming – Are CIOs Ready?

Monday, July 20th, 2009
What Is The Web 3.0 And Are CIOs Going To Be Ready?

What Is The Web 3.0 And Are CIOs Going To Be Ready?

Oh Web 2.0, it seems like only yesterday that you arrived – is it possible that already you may be getting ready to be replaced? The answer is not quite yet, but the outline of what the Web 3.0 is going to look like is starting to firm up. CIOs have been slow to take advantage of all that the Web 2.0 had to offer, will they lag behind again when the Web 3.0 shows up?

What Was Web 2.0?

Before we run off and start making predictions about the future of the Internet, maybe it would be a good idea to take just a moment and make sure that we are all on the same page as to just exactly what the Web 2.0 is /was.

When the web first showed up (Web 1.0), everyone rushed out and created static web pages. That was a great start, but it got a bit boring because nothing changed without a great deal of effort. Web 2.0 extended what we had by adding blogging, Wikipedia, social networking (MySpace, Facebook, LinkedIn, etc.) and even microblogging (Twitter). This changed everything because all of a sudden things could be easily changed – and they were!

What Is Web 3.0 Going To Be?

So what’s next I can hear CIOs and soon-to-be CIOs asking. Dr. Jim Hendler at the Rensselaer Polytechnic Institute has been spending some time thinking about this and he’s come up with some interesting ideas. Dr. Hendler points out that it appears to all be based on Tim Berners-Lee’s (you know, the guy who invented the Web) vision of a semantic web.

In this next iteration of the web, what we’re going to see is more and more complex mashups of data from different applications being used to deliver data in more useful ways. Dr. Hendler believes that the read-write abilities of Web 2.0 applications will be used to build Web 3.0 applications that operate at the data, not the application level.

What’s Going To Make The Web 3.0 Happen?

Before the Web 3.0 can show up, a few critical pieces need to drop into place. Ultimately, what needs to happen is that it has to become easier to integrate web data resources. Here are the emerging technologies that are going to allow this to happen:

  • Resource Description Framework (RDF): provides a means to link data from multiple different websites or databases. Uses the SQL-like SPARQL query language.
  • Uniform Resource Identifiers (URI): We already have these – this is how you merge and map data that is found in different locations on the web.
  • Web Ontology Language (OWL): allows relationships to be inferred between data that is stored in different parts of the same application.

Final Thoughts

Rare are the times that CIOs actually have a chance to get in front of a significant change before it happens. Right now they have such a chance – Web 3.0 is not here yet, but it’s getting ready to arrive.

Spending time now to understand what business problems could be solved or solved better if you had a better description of the data that is available on the web is a necessary first step. Assigning staff to learn and become experts on the new Web 3.0 technologies early on will allow CIOs to have found a way to apply IT to enable the rest of the company to grow quicker, move faster, and do more.

Questions For You

What is the level of adoption of Web 2.0 technologies in  your department currently? Is anyone currently studying the new technologies that Web 3.0 will be built on? Have you created a planning committee to study how Web 3.0 abilities can be used to help your business? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

Politics is a fascinating subject and I’m sure that we all have our own opinions about the events that are currently unfolding over in Iran regarding their recent elections. However, this posting isn’t about the elections or who won. Rather it’s about the amazing flow of information that happened even in a heavily restricted / controlled environment. We live in the 21st Century and this unfolding story holds many lessons for modern CIOs…

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Posted in technologies | 1 Comment »

Alternate Reality Games: Games That CIOs Know How To Play

Wednesday, July 15th, 2009
Alternate Reality Games Offer IT Leaders A Way To Solve Difficult Problems

Alternate Reality Games Offer CIOs A Way To Solve Difficult Problems

As a CIO, you’ve got some challenges facing you. You’re managing a diverse and potentially distributed work force of highly skilled and talented IT professionals. You need to find a way to keep them challenged, and yet at the same time enable them to find ways to work together. Have you considered Alternate Reality Games?

Leave The Real World – Visit An Alternate Reality

CIOs have been taught that most problems can be solved with the application of some math and a whole bunch of data. However, they quickly have learned that the real world is much more complex than that – there are a number of IT problems that can’t be solved this way.

Jane McGonigal has been looking at big problems like this and she’s got a solution for us: Alternate Reality Games (ARGs). ARGs are immersive games that provide a massively multi-player experience. What makes them unique (outside of their size) is that the game-play unfolds in the course of their players lives over time spans that can range from days, weeks, or even months. This isn’t your father’s Wii.

Tools Of The (Alternate Reality) Trade

Ok, I can hear you saying, so just how do you play one of these ARGs? Well, it turns out that you don’t really play it – it plays you! You already probably have some hard-core gamers working in your IT department, so why not? The folks running the ARG show, known affectionately as “puppet masters” are in charge of distributing potentially thousands of pieces of information that contribute to telling the story of the ARG. These pieces for the puzzle can be distributed via websites set up for the game, email, cell phone text messages, online audio podcasts and videos, etc.

The players in the game don’t play by themselves – there is no way that they could solve the puzzle if they did that. Instead, they need to collaborate in order to share and gain information. They do this by using social networking sites (Facebook, MySpace, etc.), wikis, chat rooms, and blogs to talk about what clues they have and what they might mean. This interaction forms the narrative of the game.

Sounds Like An Effort – Why Bother?

Welcome to the 21st Century. McGonigal points out that ARGs are an excellent way for companies (and IT teams) to master those difficult collaboration skills that CEOs (and CIOs) want them to learn. Two of the skills that can be developed that she points out are cooperation radar – the ability to identify who can best help you, and protovation - the ability to prototype and test solutions quickly.

Oh, and by the way: ARGs are a lot of fun for everyone that is involved. Although they may be working through a simulation of a business problem that your firm is facing, it doesn’t seem that way – it feels like a game.

Final Thoughts

When a CIOs firm  is faced with a BIG challenge that doesn’t have an obvious solution, playing an ARG may be just what the CEO ordered. Although they are not easy to set up, an ARG may offer the best way to quickly test out different scenarios in real world circumstances.

Above and beyond the business benefits that ARGs offer, by using this innovative way to stimulate and engage your department you will have found a way to apply IT to enable the rest of the company to grow quicker, move faster, and do more.

Questions For You

Have you ever used any form of game playing to help your department sort through difficult IT problems? Do any of your department members play massive online games like “World Of Warcraft”? Would your business environment support part of the IT department playing a game to solve a business problem? Do you think that your IT department members get along well enough to work together in order to solve a complex puzzle? Leave me a comment and let me know what you are thinking.

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What We’ll Be Talking About Next Time

Oh Web 2.0, it seems like only yesterday that you arrived – is it possible that already you may be getting ready to be replaced? The answer is not quite yet, but the outline of what the Web 3.0 is going to look like is starting to firm up. CIOs have been slow to take advantage of all that the Web 2.0 had to offer, will they lag behind again when the Web 3.0 shows up?

For More Information

  • Check out the “World Without Oil” simulation that used an ARG to simulate a complex problem with no easy solutions.

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Posted in business alignment | 3 Comments »

Google’s Staffing Problems Have Much To Teach CIOs

Wednesday, June 24th, 2009

Google's Having A Common Staffing Problem - Will They Be Able To Fix It?

Google's Having A Common Staffing Problem - Will They Be Able To Fix It?

If you could be running the IT department for any company out there right now, which one would it be? A lot of us would say Google – everything that we’ve read and heard about the company makes it seem like a great place to work. However, it turns out that even Google is not immune to IT staff problems…

Google’s Staffing Problem

Google is in the middle of what is often called a “brain drain” – some of its best and brightest workers are leaving the firm to go join other companies. In the past few weeks they’ve lost Tim Armstrong who was their advertising sales boss and they’ve lost David Rosenblatt who was in charge of their display advertising. Oh, and they are losing their top engineers to Twitter and Facebook…

What’s Google Going To Do?

Google’s plan to try to stem this exodus of talent is a typical Google solution – they’re going to try and solve it by crunching numbers. Unlike many IT firms, Google has both the data and the processing power to attempt this.

Google plans on using data that they’ve collected from surveys and peer reviews in order to discover which of its employees feel underused. This may sound a little far fetched, but Edward Lawler who works at the University of Southern California says that eventually all companies will be approaching HR issues this way.

What’s Gone Wrong At Google?

Using algorithms to find unsatisfied workers is clever and all that, but clearly there is something else going on here. Interviews with former Google employees reveal some interesting things about the day-to-day practical realities of working in this high-tech Shangri-La.

Former employees reveal that people are leaving because many employees don’t feel that their efforts will make the same amount of impact as the company matures from its startup days. Compounding the problem is the fact that Google does not appear to provide much in the way of formal career planning. Often these tasks would be addressed by a company’s Human Resources (HR) department, but it appears as though Google’s HR department is viewed by many as being quite impersonal.

So What Should Google Be Doing?

As amazing as it may seem, the answer to Google’s problems is actually very simple – hard to implement, but simple to describe. What they need to do is to put their customer first. By clearly communicating to the entire company that Google exists to serve their customers, a great deal of other staffing problems will fade away.

Final Thoughts

One of Google’s biggest problems is that they have not found a way to keep their employees engaged. This isn’t surprising because Google dominates its market and so it doesn’t have any big competitors to use as a rallying cry.

Making its customers first would allow Google to focus its staff on a single goal that would extend throughout the company All of a sudden every employee would have a way to measure the value of his/her work. Once again, this wouldn’t necessarily be easy to do, but it’s the right thing to do. If you can figure out how to do this with your IT department then you will have found another way to apply IT to enable the rest of the company to grow quicker, move faster, and do more.

Questions For You

Do you think that Google’s algorithm will be able to identify those employees who might leave? Do you think that it will make mistakes? Do you think that this type of algorithm would work at your company? Do you think a customer focus would solve Google’s staffing issues? Leave me a comment and let me know what you are thinking.

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The Accidental Successful CIO Blog is updated.

What We’ll Be Talking About Next Time

Didn’t we solve that whole outsourcing thing years ago? Specifically aren’t the IT and the Finance departments on the same page when it comes to not only IF we should outsource some of the IT work, but also HOW it should be outsourced? If this is true, than what does the Satyam scandle mean for your IT / Finance relationship?

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Posted in staffing | No Comments »