Posts Tagged ‘marketing’

Are CIOs Guilty Of Ignoring Evidence When Making Decisions?

Wednesday, May 4th, 2011
Image Credit CIOs Need To look At The Evidence To Manage Well

CIOs Need To look At The Evidence To Manage Well

As a CIO you are going to be called on to make decisions. A lot of decisions. Do you have any thoughts on what the best way to go about making those decisions would be? In fact, have you ever spent any time thinking about just exactly how you make decisions? When you stop to think about the very big impact that your CIO decisions are going to have, it sure seems like you had better make sure that you are not making your decisions the wrong way…

The Wrong Way To Make Decisions

I’m pretty sure that you think that you do a good job of making decisions. Let’s see what we can do to make you change your mind. I think that you are going to end up having to agree that your decision making can at times follow one of the following processes.

The first is when we ignore or neglect new evidence when we make a decision. We trust what we know – basically what we’ve experienced in the past during our career. What we don’t trust is new evidence based on someone else’s research. The problem with this is that our own experiences are based on a very small sample set whereas research generally is based on a lot more samples and is better quality than our limited experience.

CIOs also like to decide to implement measurement systems and performance management solutions that they’ve implemented in the past. It doesn’t really matter if the solution doesn’t fit the current situation. Since most CIOs manage larger and larger organizations as their careers advance, all too often we try to apply solutions that were a good fit for a smaller organization to our new larger organization. Guess what, it generally doesn’t work.

Every CIO has an IT history. That means that when it comes time to make a decision, our thinking is clouded by what we’ve done in the past. A great example of this is shown in CIOs that have worked closely with databases on their way up the career ladder. For these IT leaders, most problems can be solved by creating another database of some sort. Clearly, we need to find ways to look beyond just what we’ve worked on.

Finally, the IT industry is always full of marketing information on “the next big thing”. It can be very easy for CIOs to be swayed by the last trade rag article that they read when they go to make a decision (“cloud computing” anyone?) What CIOs need to keep in mind is that the correct solution to a particular IT problem may be getting no publicity at all. CIOs need to keep a clear head so that they can sort things out and get beyond the hype and marketing.

The Right Way To Make Decisions

This all leads to a very fundamental question: what is the right way for a CIO to make a decision? The answer is simpler than you might think. What we want to be doing is making evidence based decisions. In the medical field, they define this kind of decision making as being “…the conscientious, explicit and judicious use of current best evidence in making decisions…”

Now I know what you are thinking: aren’t we all making decisions this way today? The answer, somewhat surprisingly, is no. Once again taking a look at the world of medicine, recent studies have revealed that doctors only base about 15% of their decisions on evidence. The rest are based on old knowledge learned in school, traditions, experience, and info that they’ve gained from vendors.

If doctors can’t make decisions the right way, what hope is there for CIOs? I believe that we can learn to make good decisions. What we need to do is to make sure that our decisions are based on the best logic and evidence that we can collect. We need to always be seeking to gain new knowledge from both inside and outside of our IT departments. Finally, CIOs need to be constantly working to update their skills, knowledge, and assumptions.

What All Of This Means For You

CIOs need to do a good job of making the right decision. Unfortunately it’s all too easy to make decisions based on faulty reasoning.

There are a lot of wrong ways for CIOs to make decisions. These include ignoring new evidence, using incorrect past experiences, making decisions based on the CIO’s strengths, and getting fooled by marketing hype.

CIOs need to realize that there are a lot of wrong ways for them to make decisions. Once they understand all of the influences that can impact how they make up their mind, then they will be well positioned to overcome these challenges.

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World IT Department Leadership Skills™

Question For You: Why do you think that CIOs don’t do a good enough job of trusting new evidence and instead continue to rely on their “gut instincts”?

Click here to get automatic updates when The Accidental Successful CIO Blog is updated.
P.S.: Free subscriptions to The Accidental Successful CIO Newsletter are now available. Learn what you need to know to do the job. Subscribe now: Click Here!

What We’ll Be Talking About Next Time

An important part of the job of being a CIO is the ability to make good decisions. Lots of good decisions. In fact, the ability to make more good decisions than bad decisions is arguably what allows a CIO to keep his / her job. Now the only problem is that it’s really, really hard to make good decisions all the time. To help you do a better job of this, I’m going to share with you four decision making tools that will help you every time you have to make a decision.

How CIOs Can Get What They Don’t Have (But Really Need)

Wednesday, September 15th, 2010
Image Credit CIO's Have To Take The Time To Learn What They Don't Know

CIO's Have To Take The Time To Learn What They Don't Know

Not being invited to sit at the company’s strategy table is a problem that has plagued CIOs since the position was invented. Instead of just talking about the problem, it’s high time we did something to turn things around. But what should we do?

Skill Building

The reason that CIOs aren’t being invited asked to contribute in a significant way to the types of decisions that go into running the company as a whole is because the rest of the senior management team doesn’t believe that the CIO has the skills that are needed to contribute to this process in a meaningful way. Unfortunately they are correct more often than not.

Sure, your average CIO has the technical skill set that got him / her into the position that they now hold; however, that’s not enough to get them invited to participate in running the company in a meaningful way. What they are viewed as missing are critical skills such as finance, marketing, R&D, etc.

Coming Up With A Plan

In an ideal world, a newly minted CIO would be able to sign up for a specialized course (or set of courses) that would teach the very skills that he / she is missing. We’re not talking about college courses here, these would have to be very specialized.

What the CIO would want to (really have to) learn is exactly what the role of IT needs to be in order to help each of the other parts of the company. The focus wouldn’t be on technology, but rather it would be on just exactly how IT could be used to maximize the performance of each of the pieces that make up the company. An emphasis on how things are in the real-world instead of in dry textbooks would also be a key to successful leaning.

How To Do This In The Real World

Sadly, I don’t think that such a set of courses currently exists. Don’t give up hope, it just means that when you become CIO you’re going to have to take a different path. Your home-brew educational program is going to have to consist of three main steps:

  1. every company has a set of educational programs that they offer. Generally these are designed to teach workers about what the company does and just exactly how it does it. These courses are often taught by other workers who have years of experience. CIOs need to sign up and show up for these classes – the information that they’ll cover is like gold to a CIO.

  2. Eat Lunch With Different People Every Day: CIOs need to introduce themselves to as many managers throughout the company as possible. This is how they are going to learn how the different departments work and what challenges they are facing. This isn’t exactly a classroom, but rather it’s like getting a complete education one conversation at a time.

  3. Forget About Technology: While a CIO is learning about the different parts that make up the company and just exactly what they do, issues of technology need to be left behind. Once an understanding of how the company runs has been achieved, then the technology discussions can start, but while the learning is going on the CIO needs to shut up and fit in.

What All Of This Means For You

CIOs don’t know what they don’t know. This is what is keeping them from being invited by the rest of a company’s senior management to participate in the business of plotting out the company’s strategic direction. CIO’s need to get the training that will provide them with the skills that they are missing.

Although specialized training would be the best way to do get this information, CIOs are going to have to build their own training program. This will include signing up for internal company courses, talking with managers from other departments, and leaving technology behind for awhile.

In the end, a CIO is the one person in the company who is best positioned to find ways to use technology to solve the problems that the company is facing. However, before they can do that, they’ve got to go back to school and do some more learning…

- Dr. Jim Anderson
Blue Elephant Consulting –
Your Source For Real World IT Department Leadership Skills™

P.S.: Free subscriptions to The Accidental Successful CIO Newsletter are now available. Learn what you need to know to do the job. Subscribe now: Click Here!

Question For You: Which department do you think is the most important for the CIO to find out more about first?

Click here to get automatic updates when The Accidental Successful CIO Blog is updated.

P.S.: Free subscriptions to The Accidental Successful CIO Newsletter are now available. Learn what you need to know to do the job. Subscribe now: Click Here!

What We’ll Be Talking About Next Time

If you had to sit back for just a moment and come up with an answer to the question: what are CIOs doing wrong, what would that answer be? I think that the answer would be that we are spending too much time trying to solve problems in ways that really don’t help the rest of the company that much…

Do You Have An IT Dictionary?

Monday, March 30th, 2009
IT Departments Need To Create A Dictionary So Everyone Can Speak The Same Language

IT Departments Need To Create A Dictionary So Everyone Can Speak The Same Language

In IT we often get accused of willy-nilly making up new acronyms on the fly. In all honesty, yes we do do this sometimes. However, there is a more subtle word problem that has been creeping around the edges of IT for a long time that nobody’s been brave enough to bring up: we have no idea what we are saying.

Ranjay Gulati, James Oldroyd, and Phanish Puranam are three researchers who have been studying this problem and they’ve made some interesting discoveries. Specifically, they’ve discovered that we all seem to THINK that we are talking about the same thing when in many cases we really aren’t.

In most companies the IT department serves multiple business units or departments. In order to meet the needs of those internal customers, the IT department is always creating new and different ways to present the information that has been collected. However, since nobody talks to anyone else in the company, we’ve been creating a million different ways to present (and talk about) the same data.

What’s been missing from IT’s output is some sort of dictionary. We need to standardize how we talk about the company’s data and how we describe the results of the processing that we do on that data.

Over at Best Buy, Robert Willett who is their CIO said that when he first showed up they 400 to 500 different ways to measure things. What this meant is that measurements done for one customer could not be interpreted by another customer so they had to do the processing all over again.

Robert spent over 10 months and drove to a point where they had single definitions for everything. It was only after this type of IT dictionary had been created that Best Buy started to get some value for all of its efforts.

Does your IT shop have a single set of definitions for the information that you collect and the results that you produce? Have you ever had a situation where two individuals or departments were trying to compare two things but couldn’t because they didn’t use the same words? How have you tried to solve this problem? Leave me a comment and let me know what you are thinking.

IT vs Sales: The YouTube Version

Monday, January 19th, 2009

Yeah, so I’m really impressed with how I write. But this time around I’m more than willing to admit that I’ve been out classed by a video that’s up on YouTube: “The Great Office War”.

This video is very appropriate for work (no problems if the boss catches you watching it). We’ve talked here a great deal about how best to get IT to work with the rest of the company. This video pretty much shows just what can happen if you aren’t successful!

Enjoy!